The world we live in is full of senseless violence, political corruption, corporate greed and living by immoral values and/or means. This may have always existed throughout history; but now is our time to rise up against it. We are a collective of artists aiming to uplift minds through our brand. We want to inspire people to think and live beyond their perception and their beliefs; pushing boundaries and comfort zones. Our ultimate goal is to help people become better selves and achieve their true potential. In a world where creativity isn't always acknowledged, truth is concealed, knowledge is shunned, freedom is disappearing, and peace is undermined. By rejecting the norm of today, we can help create a better tomorrow.
We consider these as our core values because it embraces the essence of what our brand stands for. More importantly, we believe they are slowly disappearing in today's society. By promoting these values embedded through our designs, we hope to bring and spread awareness of their importance, as they are vital to our very existence. Through awareness, we will uplift people's minds so we can make a positive impact in our society.
We are an apparel brand conceived from the Hip Hop culture; aimed at uplifting the minds of everyone. We strive to create societal change by becoming the urban brand that encompasses the lifestyle of a positive thinking person. Our brand encourages the pursuit of knowledge, expressing creativity, promoting truth, living by honor, cherishing family and life. We want to mentally enrich the lives of all people; not only for themselves, but also to help solve the problems of their communities as well. We aim to break our boundaries and reach our highest potential; encouraging everyone to do the same. Our goal is to never stop growing our perspective and knowledge in order for society to heighten their state of mind to help make the world a better place; socially, economically, and environmentally. We are Elevated Thoughts Clothing.